Social media video analysis
An AI tool that analyses influencer videos across social platforms to assess campaign-message adoption and report on observed activity.
Business challenge
Marketing teams running influencer campaigns often rely on manual video reviews to judge whether influencers are adopting and communicating campaign messages. It is slow, prone to oversight, and limits the scale and reach of social-media marketing.
Scope
Deliver a proof-of-concept that automatically visits social platforms, analyses influencer videos, and reports on their activity, confirming campaign-message adoption. The tool also flags issues and opportunities, so teams can optimise campaigns in real time.
Feature snapshot
- Automated video analysis across multiple social-media platforms.
- Detects and assesses campaign-message adoption by influencers.
- Generates detailed reports on observed activity, issues and opportunities.
- Eliminates manual video checking and influencer-content validation.
- Applicable beyond marketing, including security, compliance and content monitoring.
Measurable impact
- Increased campaign-monitoring scale and reach without additional headcount.
- Enabled real-time optimisation of influencer-marketing strategies.
- Reusable across security, compliance and content-monitoring use cases.