Businesses need to make decision on how they approach the market every day, with market dynamics that are changing constantly. It's a real challenge for businesses of any size and a core reason why big businesses employ whole teams of market researchers who constantly keep an up to date view of the ...

In today's fast-paced business environment, sales teams are under constant pressure to justify their investments, especially when it comes to market research. Understanding the return on investment (ROI) and the business impact of market research tools is crucial for gaining the support of ...

My career has spanned a few businesses by now, with exposure to anything from start ups to well established corporates. One company that really stood out was Gartner, where everyone is on a constant mission to find ways to do things better. Data was foundational to this mission, at each level in ...

The development and marketing of our AI based sales acceleration platform launched us into the Generative AI space at a pace we did not foresee. We moved from a traditional consultancy to an AI advisory firm aimed at solving complex business issues. That comes with a few perks, such as a huge ...

Sales Acceleration is a relatively new term which is gaining traction with businesses and refers to any action you can take to enable the sales team's increased performance. It relates to processes, methodologies, tools and technology. In its most basic form, it refers to everything you can do to ...

Sales Acceleration is a great way of getting your sales team the support they need to perform at their peak. Using the research findings from our previous post (find it here) we distilled 4 easy ways for you to start supporting your sales team better. Our goal is to offer practical, easy to ...

Recently I spoke to a business owner about sales acceleration and our platform. He brought forward the great question 'why'? Why would he take his time and invest in sales acceleration? What makes it so interesting that it deserves a spot on his agenda? It's a great question and I realised one that ...

We've made the case for revenue enablement in the past and for this post let's assume you've moved past the point of deciding whether you should get started. If that is not the case, make sure to read our other blog posts. Instead, let's look at how you get started. One major concern is how ...

Encountering objections in our sales processes is a fact of life. Whilst I have seen enough people trying to shy away from objections, the best ones actually do the opposite. They see objections as an opportunity to clear a blockade to make the deal happen. They actively engage with their customer ...