Amid the pace and pressure of modern marketing, organizations face persistent challenges: how to develop content that stands out, maintains accuracy, and supports business objectives—all at scale. The emergence of AI-powered tools promises relief, but skepticism remains: Can automation truly ...

Agentic AI in marketing is no longer a futuristic concept—it’s a reality, and it’s redefining how brands strategise, execute, and engage. Picture an autonomous solution that designs and runs campaigns, crafts persuasive content, and tweaks strategies on the fly using live data. This is Agentic AI: ...

Over the past decade, artificial intelligence (AI) has quickly evolved from a niche technology into an engine of innovation, thanks to advances in deep learning, natural language processing, and predictive analytics. Yet, for many small to mid-sized businesses (SMBs), the question remains: how can ...

In the increasingly fast-paced landscape of medium to large enterprises, the administrative workload can quickly become overwhelming. As organisations scale, finance teams may wrestle with invoice management, healthcare providers might struggle with patient information processing, and other ...

For many organisations, the true power of artificial intelligence isn’t realised until AI systems are woven into the fabric of existing enterprise tools—those complex legacy platforms that run core operations day in and day out. As leading analyst firms point out, simply deploying standalone AI ...

For many small and medium-sized businesses (SMBs), the promise of AI can feel distant—especially when you hear about specialised data science teams, extensive custom coding, or multi-million-dollar R&D budgets. In reality, AI has become more accessible than ever thanks to low-code platforms. ...

In recent months, we have seen a substantial increase in companies asking for support to develop an AI adoption roadmap. They share the same challenge: whilst AI has many capabilities, they struggle to find a logical and structured way to adopt it in their organisation.

Analytium, a UK-based Data & Analytics service provider, specialises in delivering innovative solutions to enterprises and SMBs. The company is aiming for faster expansion and has partnered with Gysho and MarqtAI to develop a data-driven direct channel strategy for accelerated growth.

At Gysho and in my personal role as an advisor, we regularly get involved with start-ups and scale-ups that want to grow faster. Most of these businesses deal with similar questions, like: What strategy should we apply to position ourselves for success? Which activities should we prioritise to ...