Market research is evolving, driven by technological advancements and the increasing demand for real-time, actionable insights. For small and medium-sized businesses (SMBs), staying ahead of these trends is instrumental to maintaining a competitive edge. In this article, we explore the latest ...

Small and medium-sized businesses (SMBs) can use their size to be more agile than larger, more established organisations. To really benefit from that trait, they need to have in depth information about their market. Traditionally, market research has been a high-cost and time-consuming exercise, ...

Market research is a critical component of any business strategy. Businesses can only make reliable decisions based on data driven insights, in turn driving growth and competitive advantage. For many small and medium-sized businesses (SMBs), traditional market research methods may seem ...

Businesses need to make decision on how they approach the market every day, with market dynamics that are changing constantly. It's a real challenge for businesses of any size and a core reason why big businesses employ whole teams of market researchers who constantly keep an up to date view of the ...

In today's fast-paced business environment, sales teams are under constant pressure to justify their investments, especially when it comes to market research. Understanding the return on investment (ROI) and the business impact of market research tools is crucial for gaining the support of ...

My career has spanned a few businesses by now, with exposure to anything from start ups to well established corporates. One company that really stood out was Gartner, where everyone is on a constant mission to find ways to do things better. Data was foundational to this mission, at each level in ...

The development and marketing of our AI based sales acceleration platform launched us into the Generative AI space at a pace we did not foresee. We moved from a traditional consultancy to an AI advisory firm aimed at solving complex business issues. That comes with a few perks, such as a huge ...

Sales Acceleration is a relatively new term which is gaining traction with businesses and refers to any action you can take to enable the sales team's increased performance. It relates to processes, methodologies, tools and technology. In its most basic form, it refers to everything you can do to ...

Sales Acceleration is a great way of getting your sales team the support they need to perform at their peak. Using the research findings from our previous post (find it here) we distilled 4 easy ways for you to start supporting your sales team better. Our goal is to offer practical, easy to ...